Affinity Travel Co.
Incentive Travel

The trip they will rave about to colleagues.

President's Club and top-performer programs should feel effortless, extraordinary, and completely unlike anything your people could have planned for themselves.

The Challenge

A generic trip to a destination they have already been to, or one that ten of their friends have done, does not motivate anyone. Incentive travel is supposed to feel personal, effortless, and like something they could never have planned themselves. The attendees are your most important employees and expectations are sky-high. When it misses that mark, your top performers quietly ask whether the work was worth it.

Pool oasis
What We Do

Experiences money alone cannot buy.

Destination & Access

Places and experiences they could not find on their own.

Destination selection focused on genuinely impressive, off-the-beaten-path experiences. All travel coordination including premium flight management. Hotel arrangements, room upgrades, and personalized welcome amenities.

Woman exploring Bahia Palace in Marrakech
Woman shows what she made during sushi making class in Japan
Curated Experience Design

Personal touches that make the trip feel like it was built for them.

Curated experience design: private excursions, chef's table dinners, behind-the-scenes cultural access. Recognition programming and awards ceremonies. The small details, unique to each attendee, that make them feel genuinely known.

Effortless Execution

They show up. Everything is handled.

Branded gifting and personalized touches throughout. On-site concierge support where no ask is too small and no need goes unmet.

Hotel welcome amenity in Cancun
The ATC Difference

We design for memory, not just logistics.

The best incentive trips are the ones people describe years later. We think about what creates those moments and build the whole program around them, down to the details that feel personal to each individual.

Experiences they could not have planned themselves.

Not just a beautiful destination or expensive resort. Access to places, people, and moments that are genuinely hard to replicate, and that feel custom rather than off-the-shelf.

Motivating for the people watching.

The right incentive trip does not just reward the people on it. It makes the people who did not yet earn it work harder to get there. The money invested comes back to you through retaining and motivating your best employees.

Frequently asked questions

What does an incentive trip (President's Club) cost per qualifier?
Expect $2,500-$8,000 per qualifier, all-in, for a 4-5 night international destination at a luxury resort. All-inclusive Caribbean and Mexico destinations cluster around $3000-$5000; European and exotic destinations (Bali, South Africa, Iceland) run closer to $5,000-$8,000. If you allow each qualifier to bring a guest, costs will increase by 50%, since you'll be covering adding F&B, transport, and airfare costs.
How do incentive trips compare to cash bonuses for top performers?
Research from the Incentive Research Foundation consistently shows that travel-based rewards outperform equivalent cash bonuses on three dimensions: memory durability (top performers remember the trip years later, while cash gets absorbed into household spending within weeks), public recognition (a trip is visible to peers, spouses, and the broader org in ways a wire transfer is not), and recruiting pull (reps who did not qualify watch peers earn the trip and re-engage with quota). Furthermore, cash bonuses are taxable, so employees get to keep less value than the business has assigned them. A well-designed President's Club functions as a flywheel — each year's trip motivates the next year's performance. Cash bonuses do not compound this way.
How far in advance should we plan?
Book the destination and dates 8-10 months out and then finalize the qualifier list at least 2 months in advance. A travel partner will be able to help you reserve the hotels, meals, activities, and transport ahead of actually determining the winners of the trip. That way, you don't lose out on the best rooms and experiences by waiting until the last minute to book the trip after the qualification period closes.
What's the ideal length for an incentive trip?
Four nights, five days is the sweet spot for international destinations — long enough to feel like a real vacation, short enough that top performers don't lose a full week of pipeline. Five-night programs are common for transatlantic destinations; three-night domestic programs work for regional sales teams but rarely deliver the earned feeling of a flagship trip.
Do qualifiers bring guests, and how do you handle the logistics?
About 50% of incentive trips include a guest — a spouse or partner. Guests typically fly economy on the same routing as the qualifier. The host company usually covers all guest expenses except discretionary purchases like spa and shopping.
What activities and experiences belong on a President's Club agenda?
The strongest formats blend one signature group experience (a private dinner at a closed museum, an exclusive cultural performance, a chartered yacht day) with two days of structured-optional activities (cooking class, golf, spa, excursion) and one fully-free day. Over-programming kills the reward feeling; under-programming makes the trip feel unstructured.
What is a President's Club trip and how does it differ from a corporate offsite?
A President's Club trip is an annual incentive travel program reserved for a company's top-performing sales reps — typically the top 10% of the revenue team by quota attainment. Unlike a corporate offsite (which gathers the whole team for working sessions), a President's Club has no agenda and no required attendance — it's a reward. Trips emphasize off-the-beaten-path destinations, premium accommodations, private experiences, and recognition moments. Spouses or partners are usually invited. Done well, it functions as both retention and recruiting: every rep who did not qualify is motivated to earn the next one.

Related Reading

Your next event should leave people better prepared to do their jobs. Let us help you build it.

Start the Conversation